SEO (Search Engine Optimization)
SEO is all about getting found.
You most likely found this site by searching for "Detroit SEO Companies". You searched in Google, Bing or Yahoo, and my Internet Marketing Techniques allowed this site to be found. SEO stands for “search engine optimization”. Search engine optimization is the process of improving a website’s position in search results, with the ultimate goal of acquiring the top spot in relevant keyword search results. Earning a high position in natural search results will reach a larger audience and direct more traffic to your website.
While this is the straight definition of SEO, it doesn’t necessarily explain how we perform it. There are three main types of SEO, and within each are many factors to consider for us to improve your website’s page rank.
1. On-Site SEO
On-site simply refers to doing technical housekeeping on your website so that it appeals to Google’s robots and search algorithms. Google has an extensive list of requirements that it longs to satisfy in order to dub a website as trustworthy and relevant. Check to see how your website currently stacks up with our free website evaluation.
2. Local Based SEO
Have you ever been in a new area on vacation and needed to search for something immediately? Your search for “ice cream” probably gave you a local map of nearby restaurants displayed with pins. Getting you on that map is Local SEO.
Getting the proper Detroit SEO Strategy is important to getting your business recognized by local maps and directories is a key step in reaching the most accessible customers. Not every business gets on this map, and it’s our job to make sure you show up for every search related to your services. As a local business ourself, we pride ourselves at MasterMindSEO in understanding the unique needs of local business.
3. Off-Site SEO
Google uses very complex algorithms to determine which webpages it will show for any particular search. One very important factor it considers is how many trusted, quality websites effectively “vote for” or “endorse” the page. These votes take the form of links, and also social buzz from sites and applications like Facebook, Twitter, YouTube, etc. The more off-site support a page has, the more Google trusts it. Now one caveat-these "votes" should be coming from relevant, related domains. Domain authority plays a huge part in getting those votes to be worth more. The higher Domain Authority that a "vote" comes from-the greater likelihood it will affect your Rankings.
While there is no electoral college involved in this makeshift voting process, it is an ever-shifting system. Google constantly changes its algorithms to perfect its performance and foster the integrity of the Internet (recent changes were codenamed Panda and Penguin). This means that while there is a core set of strategies that will produce the results you want, best practices demands an ongoing awareness of how to support the authority of your website.
Content is the Glue
The best, long term method for optimizing your website for search engines is by creating quality content for your website. Google’s latest update (Penguin) places a much heavier emphasis on how good the actual body content of a web page is, as it is an increasingly relevant indicator of a website’s overall quality, authority, and trustworthiness. And while serving as a the growing SEO tool, it also helps to establish strong, ongoing customer relationships by providing them content that is useful. Content marketing is already making a huge impact on the world of SEO and its importance will only grow.